Just south of the Tulum ruins, the wide Playa Paraíso makes a relaxing end to a day exploring the area. With the recent arrival of the Playa Paraíso Beach Club, this stretch of sand has grown extremely popular with Playa del Carmen and Cancún daytrippers, as well as Tulum vacationers. But what it doesn't boast in seclusion it makes up for in activity – you'll find plenty of opportunities for snorkeling and scuba diving, plus a few hammocks, lounge chairs and umbrellas to choose from (if you get to the ruins early, you'll arrive at the beach in time to secure one), and a few beach bars should you want refreshment.
Reviewers were divided on the necessity of paying for access to the beach club. Some said the price (250 pesos, or about $13 for two beach chairs) isn't worth it, while others found the cost reasonable for the convenience. To save a little money, you can pack your own towels, chairs and snacks. As for the beach itself, some travelers described the shoreline as "beautiful," while others were disappointed with the amount of smelly seaweed.
A visit to Playa Paraiso is best combined with a trip to the ruins since the two attractions are a little more than a mile from each other. You can also easily rent a bike to reach this beach from town. The beach club is open every day from 10 a.m. to 6 p.m.